Pop-Up RECAP: Saying Goodbye to Aigo

Renewall Inc. is prepping for the next Pop-Up West applicant and saying goodbye to Aigo. It has been our privilege to host Nichole Westfall as a participant in the Pop-Up West program. Nichole launched her pop-up business, Aigo, in the Pop-Up West space on October 11, 2025 and concluded her time in the space on January 11, 2026. As she transitions into her next endeavors, we reflect with appreciation on her contributions, accomplishments, and the spirit she brought to Central City.

Nichole arrived at Pop-Up West with a rich artistic background rooted in the decorative arts. Best known for her vibrant murals throughout West Virginia, Nichole’s practice celebrates color, joy, and everyday beauty. Her work encompasses fine art prints, original works, handmade cards, and handcrafted items that reflect both aesthetic intention and playful exploration.

Upon opening Aigo in the Pop-Up West storefront, Nichole created an immersive environment that invited visitors to engage with art and design in new ways. In addition to presenting her fine art giclée prints and original works, she introduced limited-edition products such as American Persimmon wrapping paper, thoughtfully designed and tied to regional inspiration.

Nichole also activated her space with community-centered events. One highlight was a cooperative Pop-Up Printing Event with the Huntington Photo Club, where local creators participated in printing demonstrations and hands-on experiences with analog photography materials, an opportunity especially notable given the absence of film labs in the region.

During the Jewel City Crawl, Nichole offered museum-quality giclée prints, making art reproduction accessible to a broad audience and emphasizing the educational potential of her work within the community.

Over the course of her time at Pop-Up West, Nichole thoughtfully reflected on her experience and the ways it influenced the way she would offer products to her customers in the future. “I was able to interact with customers and see what they lean toward, giving me insight on how I can create, but without wasting resources,” Nichole said. During her time, she got to test out an interior design project in the RenewAll office (which we are so thankful for). “Most importantly, I was given the opportunity and resources to work on a dream project, how to create custom wallpaper from start to finish, which I’ve been actively trying to do for over seven years,” she added.

Nichole’s time at Pop-Up West represents a strong example of how curated support, tangible space, and community engagement can advance entrepreneurial growth. 

To learn more about RenewAll’s Pop-Up West program and upcoming opportunities for entrepreneurs, please visit our Pop-Up West page.